Het plezantste legioen

Het plezantste legioen
Het plezantste legioen
Het plezantste legioen
Het plezantste legioen

Three hundred enthusiastic fans cheer a local soccer team to victory. A surprising stunt of BelOrta to kick-off its campaign for supporting local sports clubs.

Let’s not beat around the bush, the corona pandemic was hard for everyone. Not the least for associations such as sports clubs. As a local fruit and vegetable grower, BelOrta felt the misery of the field like no other and decided to do something. So, they launched a support campaign for local sports clubs.
Sports clubs could receive a financial boost through 'Het plezantste legioen' competition. In this way, BelOrta wanted to engage as local players for other local players. The slogan of the campaign therefore was "Van ‘t veld voor ‘t veld”.

Het plezantste legioen

Play Video
Nobody at KVV Lummen was allowed to know what was about to happen.
In a motorcade of buses, 300 fans arrived fully decked out in T-shirts, scarves, flags and smoke bombs. As if the greatest team ever was about to play the biggest match ever. The unsuspecting players were amazed by the fact their encouraging fanbase suddenly increased sixfold. Led by audience supervisor Tijl and a brass band as musical pacesetter.
Het plezantste legioen
Het plezantste legioen
Het plezantste legioen
Het plezantste legioen
The players and loyal fans of KVV Lummen experienced an extraordinary afternoon. Also the sports club received a generous financial boost.
Het plezantste legioen

Het plezantste legioen