Have you spotted our hidden birdhouse at IKEA Amsterdam?
Together with Wavemaker and Studio Mals we made a nifty birdhouse. Tested and approved by feathered creatures, which is remarkable, truly remarkable, as Sir David Attenborough would say.
Nestelweken refers to the urge to nest. It's that moment when a bird prepares the nest for when her eggs hatch, the same accounts for humans when we prepare our nest for the arrival of the baby. But how much space do you actually need for a baby's room?
By crafting miniature furniture and accessoires, IKEA wanted to design the smallest baby's room of the Netherlands.
Why? To inspire the audience and wish them lots of fun nesting.