Belgian rapper Slongs Dievanongs embodies Pachamama, the "Earth Mother" goddess in a musical collaboration with VTM and Bebat.
Slongs sings about the importance of recycling and conveys a simple message: no matter how small your contribution is, such as collecting batteries, you are doin' something good to improve the climate.
The song has come to life in collaboration with Bebat. An environmental organization that is continuously looking to optimise the recycling process of batteries, and The Voice Kids Vlaanderen (VTM).
Besides portraying Mother Nature, Slongs dances around as the proud owner of a colorful thrift shop to symbolise the importance of recycling.
Slongs invited the winner of The Voice Kids Vlaanderen, Gala, to join her in both the song and videoclip. For fun, yet also to show the younger generation how it must be done.