Imagine an endless summer afternoon full of light and wonder.
Near the seaside, nature in bloom, the lingering warmth of the sun on your skin, awaiting something extraordinary about to happen. This feeling inspired us to create the SS22 fashion campaign for Donsje Amsterdam.
To celebrate their collection, 'Sea Creatures', existing of high-end children's clothing, shoes and accessoires, we shot a dreamy brand film and detailed product content in which a bunch of kids get ready for an extravagant seafood feast.
The kids dress up, prepare dinner, and hasten to get there on time.
Since we had to reach parents, the primary target audience, the film has a mature look and feel to it. Purposely done, to caught the attention of retailers, i.e. Harrods, the secondary target audience.
Retailers received a personalised edit of the brand film, alongside the line sheets, to make sure that Donsje's collection would be both remembered as well as pre-ordered.