A documentary series about Belgian icons in the field of dance, music and sports.
Emmi Caffè Latte is the ice-cold coffee kick for everyone who likes to travel, and who appreciates the little things in life. It provides a good start of your day or gets you a quick boost in between, whenever and wherever you want.
This inspired us to create a documentary series in which we get to know individuals who recently achieved (or were about to achieve) something extraordinary. True icons who resonated with the target audience 18-35 y/o and lifted brand awareness and preference for ECL.
With leading roles for dancer Jeny Bonsenge, hip-hop duo blackwave., and hockey player Alexander Hendrickx.
The series kicked off with a three-part online documentary about Jeny Bonsenge, a young inspiring dancer who achieved international fame and is a true example for many young people in Belgium. We were priviliged to get to know Jeny and discover where her passion for dance origins.
Three inspiring journeys that brought us from Antwerp and Brussels all the way to Congo and L.A.
In the second part of the series we discovered the story of the Antwerp blackwave., a hip-hop duo, consisting of Willem Ardui and Jean Atohoun. Famous in Belgium, but also rising stars internationally. We went behind the scenes, as the duo takes us on their musical quest and creative process of producing their latest album.
In the last part of The ICONS we took a deep dive into the story of Alexander Hendrickx, a successful hockey international. We learnt where Alex grew up, where his fascination for hockey came from and witnessed his preparations for the biggest thing in his career so far, the Olympics.